Modern Football
Modern Football is a real-time analytics platform that helps football coaches break down film, track tendencies, and make data-driven decisions faster. It automates play charting and syncs with tools like MaxPreps, Hudl, and Catapult to save coaches 12+ hours each week.
BRANDING
Landing page
poster design
marketing ads
[ 02 ] OVERVIEW
From one founder doing it allto a fully systemized brand.
Before partnering with Skulpt Sports, Modern Football didn’t have a design or marketing team — just the founder, Christian, and a handful of inconsistent freelancers. Every piece of content was built from scratch, often without a consistent visual direction. There was a logo, three colors, and a rotating cast of fonts, but no system in place.Skulpt Sports created one. The engagement included brand guidelines, redesigned marketing content, and a new 20+ page website — all built to work together and give Christian time back to focus on growing the business.
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AFTER
[ 02 ] BRANDING
Building the brand system
A full identity system built from a logo and 3 colors. Unlike other companies in the space, Modern Football is built specifically for football.We incorporated an abstract “play art” element that appears throughout the system. Elements from the unique "Sigma "logo were also used to create dividers, backgrounds, and media containers. A glass style overlay was added to give the brand a modern and tech-forward feel.
[ 02 ] Marketing Materials
Content Redesign
We began by rebuilding Modern Football’s most commonly used assets. Print handouts, brochures, social templates, and more were all redesigned to match the refreshed identity.
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[ 02 ] SOCIAL GRAPHICS
Full Marketing Suite
Once the foundation was set, new materials were created to fill the gaps. This included custom HTML emails, Instagram carousels, printed handouts, and eBooks. Modern Football now has a full suite of high-level marketing materials that are consistent across all touchpoints.
[ 04 ] MARKETING SITE
20+ custom pages built in Framer
The new site features dedicated pages for In-Game, Practice, and Position Analytics. An animated Customer page that highlights top teams using Modern Football, along with a News & Insights page that shares helpful content for coaches. Everything is connected to HubSpot to capture leads and support ongoing growth.As part of the launch, Skulpt Sports also moved the site from teammofo.com to modernfootball.com to improve searchability and better reflect the brand.
[ 05 ] CLIENT’S TESTIMONIAL
Hear from the client
Since partnering with Skulpt Sports, Modern Football has signed over half of the Top 25 high school programs, developed a new QB Evaluation tool, and has doubled in headcount.
"I don’t even think about design anymore. I just send a request and know it’s going to look elite. The content we’re putting out competes with $100M companies that have full in-house teams. Skulpt Sports gave me my time back and helped us set the new standard in the sports technology space."
Christian Masegian
Co-Founder & CEO, Modern Football
PRICING
Have questions ?
We've got you!
What programs do you use to design?
Most work is done in Figma, so you get real-time access to every file. Motion and print are built in Adobe Creative Suite, and websites in Framer.
Who will be working on my project?
You work directly with a lead designer who runs the project start to finish, supported by trusted specialists when a project calls for it.
Do I get access to the source files?
Yes. You get full access to your source files, so everything created is yours to keep, edit, and reuse.
How do I submit feedback?
We keep feedback hassle-free. Comment right on the work in Figma, send a Loom, or book a call to talk through it live, and we refine until it’s exactly right.
Can I try a project before committing to a retainer?
Absolutely. Most clients start with a single project before moving to a retainer. It’s a low-pressure way to see how we work and the quality you’ll get.
